Everything you need to know about pay per click advertising

Do you want more people to visit your website? Cost-per-click advertising can help you do just that. This is called paid search or sponsored links. This form of pay per click advertising is the most widespread.

Pay per click

First, a little history of web advertising. It was in 1999 that Google started advertising in its search engine. A year later, the group launched its Google Adwords system. Cost-per-click (CPC) advertising won’t be introduced until 2002. Previously, advertisers had to pay at cost-per-thousand-impressions (CPM).

But what exactly is the pay per click payment? Well, this is the amount paid by an advertiser to a search engine (or a website) for each “click” by an Internet user from an advertisement link to the advertiser’s site. An advertiser buys advertising space from a host (websites or search engines) to promote his site and hopes to convert prospects.

Advertisers generally bid on targeted keywords in their domain. Because of this, it is very important to pick good keywords.

The 3 main providers are Google Adwords, Yahoo! Search Marketing and Microsoft AdCenter. All 3 are auction based. For content sites, on the other hand, the cost per click is generally fixed.

Click advertising takes the form of sponsored links on search engines, but it can also be a link in a text, an image, a video, etc. The cost of an advertisement will vary depending on the search engine, of course, but also the choice of the keyword. The more popular and widespread it will be, the more it will cost. Then, it will depend on the number of Internet users who clicks on the advertisement.

The benefits of a pay per click advertising campaign

If your keyword is well-targeted, your advertisement will be positioned at the very top of the first page in the search engines. This has the advantage of driving more traffic to your site. To select relevant keywords, you can use Google Adwords. This system will help you choose and give you the auction price. Another advantage is that you only pay if a user clicks on the advertising link.

And to limit the cost of your advertising campaign, you can decide on a maximum amount per day.

Pay per click marketing company also allows you to better target people interested in your product. Once on your site, you can convert them better or retain them (with a subscription to a newsletter, for example). In addition, you will be able to take stock regularly, thanks to statistical tools, particularly Google Analytics.

If you sell products, you will be able to know the return on investment (ROI) of your advertising campaign.

Finally, some advertisers prefer double-click payment. This conditions a click on the sponsored link and then a second click on the advertiser’s site. But double-click rates are more expensive.

To get an idea of ​​the cost-per-click payment, know that on Google Adwords, it will cost you approximately between 1 and 100 euros per click (depending on the keyword chosen). You can also bid. Some agencies specializing in paid referencing can offer you between 50 cents and 2 euros per click.

Pay per click Advertising Isn’t for Everyone

Today, a major competitor is facing Google: Facebook Ads. Facebook advertising is the best-paid acquisition channel today. It is cheaper, more efficient and therefore more profitable. If your activity is visual (photographer, e-commerce in fashion, music…) or informative (video training, blog article, media…), it is better for you to switch to Facebook Ads rather than Adwords in cost per click. Conversely, if your activity is more like what a plumber or a locksmith would do, it will be difficult to go through Facebook Ads.

Get in touch with Mavenup Creatives as it is the best pay per click marketing agency all over the USA.

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