- How do you optimize the SEO of a one-page site?
- SEO news, Natural SEO
Some websites are distinguished by the fact that their entire content is contained on a single page.
With their simplistic structure and very clean design, they are suitable for an online CV, a concise IT company Melbourne presentation, or promoting a specific product.
Although trendy, these so-called “one-page” sites are more difficult to reference.
Content, source of SEO difficulties for single-page sites
The challenges of natural referencing of a single-page site are linked to the range, which is one of the fundamental aspects of SEO Expert Melbourne. Indeed, for search engines like Google, content’s quantity, richness, and relevance are essential parameters.
In addition, to optimize the positioning of a page in the SERPs (results), it must be associated with a particular theme and revolve around a main keyword. However, one-page sites only have a little content but several main keywords.
Fortunately, there are little tricks to optimize weak content, such as favoring hot areas (title tag, URL, H1, meta description…) to place a few keywords and only target queries with a limited number of monthly searches (less than 5000 ).
The key points of technical optimization of a one-page site
Concerning the technical aspect, several criteria are essential:
- A unique URL in HTTPS is the first;
- navigation must be smooth thanks to a high loading speed;
- a responsive design interface integrating “calls to action”;
- optimized multimedia content.
Tags are also important in making it easier for search engines to find different parts of a site.
Inbound links to gain visibility and notoriety
Inbound links (backlinks) from external sites are also very effective in advancing an area to the top positions of the SERPs. Purchasing is the first option to obtain them, but Google is on the lookout and penalizes this strategy if it detects it.
Quality must take precedence over quantity to positively influence the site’s SEO with net-linking. Therefore, keeping links from sites dealing with the same or associated themes is recommended. Concerning the other elements, however, variety is preferable:
- the type (Do Follow and No Follow),
- anchors (on the brand, keyword, domain name),
- the nature of the sources (directories, forums, press releases, social networks, blogs, articles, etc.).
The objective is for everything to remain natural to avoid punishment by the famous search engine algorithms.