Gaining followers on Instagram is becoming a real hassle day by day. As the algorithm keeps changing, influencers and businesses are struggling to keep up. In order to stay relevant and keep up with their customers, naturally, businesses and influencers need to change or do a few things differently. So, today, we will discuss some tips and tricks for Instagram that you can maintain to keep increasing your followers.
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Now, let’s take a look at how you can increase your organic following.
While Instagram was a platform for pictures initially, now, it is so much more than that. Right now, the most popular type or format of media on Instagram is “Reels”. Reels are like short stories made in a little video format.
The reason they are so popular is that they are short enough to keep your attention for a little while and get your point across. The best thing about Reels is that they give you room to be creative and make a video about practically everything.
An effective way to make your followers interested is to choose a niche and content type. Just like how there is a particular genre for a book or a movie, you need to choose a niche for your Instagram account. If you are going to focus on food, then you can make reels about recipes. If you are going to make a blog about fashion, then you could post reels about styling tips. The possibilities are endless!
Post Engaging Content
Whatever niche you have picked, the key to increasing your following is by posting engaging content. Your audience doesn’t want to be bombarded with information. If they are following you for your fashion tips, then that means they want to learn new things and apply them to themselves.
They don’t just want to see you having a great hair day and a giant walk-in closet to hang all your designer clothes in. They want to engage and ask questions about how they can style their vintage dress for their prom!
How do you make content engaging? It’s simple. You can ask questions in your stories about the type of content your followers want to see. You can talk about something that is trending currently to get more people to see your account. You can make a series about affordable fashion, for example, if you have a fashion blog.
Hashtags are like a way of marking your post or at least identifying its niche. People on Instagram heavily depend on hashtags to find content and posts. So, if you are making a post about fashion, you will write hashtags like “#fashion, #styling, #fashiontips”. This way, people who are using hashtags to search for something can come across your account and choose to follow, if they like your content.
One thing you will have to be careful of is using common hashtags. The reason we say this is that people are more likely to look into common and trendy hashtags than unique ones.
Like and Comment On Other Posts
If you want engagement on your posts, you need to do the same for the other accounts/pages. You have to give to get something back. Similarly, instead of treating similar pages like competition, you should interact and engage with their posts, especially as an influencer.
If you are a business, then you can instead interact and engage with your customers or influencers that purchase from your brand. And when we say engage, we don’t mean messaging them personally or just liking them every once in a while.
In fact, you should go the extra mile and compliment their styling sense, for example, if you are a clothing brand. You can re-share their posts on your story to give your followers an idea as well on styling your clothing items. As an influencer, you can compliment other influencers on their style and you can do the same for your fans as well!
These are only a handful of tips that we have discussed here, however, there are many more that you can learn by looking around and reading other articles and blogs. The ones mentioned here are some of the most basic ones and they are quite easy to learn and apply. This is the reason we have put them together here and once you master these, you can move on to the more advanced techniques Read more