How to successfully start a natural juice business


Starting a natural juice business can be a great idea, thanks to the trend for eating healthier and healthier.

Natural juices are a great option for those people who want a healthier diet. On a global scale, caring for health has become more than a fashion.

For this reason, it is believed that entering businesses related to health care and healthy eating is a profitable business alternative. 

I will tell you how to implement a business model for you to succeed. Do you find it interesting? Well, keep reading.

Before you start the business, you must observe objectively, investigate and document yourself.

Remember that not all markets have the same needs and that everything depends on where you want to start the company.

Take a look at the natural juice market

I offer you these data that will surely interest you:

The most consumed fruit in Spain is the orange, banana, and apple, data from the Ministry of Agriculture, Food and Environment.

It would be interesting for you to find out the preferences in the country and, more specifically, in the region where you want to open the natural juice business.

Order your ideas

You must clarify your ideas if you have already decided to start a natural juice business. I tell you that for this and any other business to be profitable and successful. But first, a business model must be used.

If you don’t know what I’m talking about, keep reading, as this information will be useful.

The Canvas business model is ideal for entrepreneurs. Alex Osterwalder created it to order the ideas that are often scattered in the creative mind of the entrepreneur.

If you want to get more about the Canvas Model, I recommend you read the post where this practical and useful model is explained in detail and graphically.

With the Canvas business model, you will be able to simplify the process of creating your company, and you will know what is important. And now, you are already understanding why I recommend using it.

Canvas model for a natural juice business

Now yes, let’s practice. The Canvas Model is like a canvas with 7 delimited spaces called modules, each of these spaces must be filled with information about the product or service offered.

The best way to show a business model is to divide it into 7 basic modules that reflect the logic that a company follows to earn revenue. These 7 modules cover the four main areas of a business: customers, offer, infrastructure and economic viability.

I will show you a Canvas Model of a natural juice company. This is just an idea of ​​how I would approach it if I wanted to start a business of this type.

Keep in mind that it is only a guide. Surely you will come up with other great ideas.

TIP: If you want to succeed in your juice bar business then we will recommend you to get help from business plan consultant from Maven Business Plans. They had prepared many business plans for companies which are leading their successful business.

Natural juice business – Module: Value proposition

The value proposition means defining the product or service you will offer, with the plus or the value of highlighting the characteristics that differentiate us from the rest. Surely, in your city, several establishments sell natural juices.

Currently, offering something different is key for a business to succeed.

So, if we want to offer something different, I could approach it like this:

  • Natural juices are prepared with various fruits to offer customers, from the most common preparations to fruit cocktails, green juices, and healthy juices.
  • Another element that makes the difference is that customers can choose the combinations of fruits and vegetables they want.
  • In addition to choosing how they want to sweeten their juice, either with stevia, some other sugar substitute, honey or leaving it natural.

Module: Customer segmentation

The second module is dedicated to the description of the clients. Again, you must know exactly which audience you want to reach.

The idea is that you detail it as much as possible so that you direct your objectives in the recruitment.

You must be clear about the target you want to reach if you only want adults, women or men to consume it.

If we take to our natural juices business example, it would be segmented as follows:

  • Women and men from 18 years to 60 years.
  • People are interested in eating a healthy diet.
  • Athletes and those interested in the world of fitness.

Natural juice business – Module: Distribution channels

You must identify the channels through which you will make your value proposition known to your potential customers.

You must know how to communicate the message and communicate with them.

For my natural juice bar business plan, I would develop online strategies such as:

  • Create a website with information on the products that offer the benefits of juices for health.
  • Actively manage social networks such as Instagram and Facebook.
  • A blog to place information about the benefits of fruits.

I would also deliver flyers or brochures with information about my natural juice business in public places such as shopping centers and areas near my store.

And so, goes the Canvas for my natural juice company.

Module: Relationship with customers

You must think about what your relationship with customers will be like.

How will you get them to choose your products over the competition?

How will you do so that once they decide for your company, they become loyal customers?

In a natural juice business, you can attract customers:

  • Doing free tastings: That way, when they feel the flavor and freshness of the juices, they will want to buy them immediately or come next time.
  •  Delivering discount coupons in establishments where alliances have been made, such as gyms and spas.
  •  Holding contests on social networks and juice discounts some days of the week.

Natural juice business – Module: Sources of income

The sources of income are how you will earn money in your business.

For example, in the natural juice business, income will be received from the sales of juices.

For example, what will you price and the payment methods will you provide to your customers?

In the establishment, you can pay in cash with a debit and credit card.

The Canvas model is becoming like this.

Natural juice business – Module: Key resources

The key resources are the elements you require to operate your company, and these resources are material and human. 

As material resources in my natural juice company:

1.- Materials such as knives, cutting boards, stirring paddles, food processors, refrigerators, and scales.

2.- Raw materials are the different fruits to prepare the juices and sweeteners.

3.- You must purchase a cash register, computer, counter, tables, glass and disposable cups.

Within human resources are:

1.- Staff to serve customers, prepare the juices and staff to keep an inventory of the entire premises.

2.- Fruit suppliers.

Natural juice business – Module: Key activities

This module must be clear since they are the activities to which the company is dedicated. It also covers the other tasks that must be carried out to achieve the objectives.

In the natural juice business, the main activity is the sale of juices. However, for this to occur, secondary activities must be carried out, such as:

  • Application for permits for food handling.
  • Contact with suppliers.
  • Selection of fresh fruits.
  • Innovative recipes for juice preparations.
  • Inventory.
  • Customer Support.
  • Billing.

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